What is it: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: .Gel primer formula with sticky texture grips makeup for long-lasting wear .Infused with 4% niacinamide to help even out skin tone and brighten .Gives skin a dewy, glowing finish .Translucent-finish primer works on all skin tones .100% vegan and cruelty-free Key Ingredients: .Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. NET WT: 0.811 FLOZ / 24 mL All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. All e.l.f. products are cruelty free and vegan.